Our partner job boards have established guidelines and policies for job postings to ensure the best possible experience for job seekers. We strongly recommend following these guidelines when posting jobs in CareerPlug to ensure maximum visibility on job boards.
Learn more about Indeed's job posting standards and specific job policies. Violating any of these guidelines will put your job's visibility at risk.
In this article:
- Follow CareerPlug's effective job posting criteria
- One job, one post
- Avoid location blasting
- Be clear about remote jobs
- Fill in all job template placeholders
- Do not search for your jobs on job boards
Follow CareerPlug's effective job posting criteria
We recommend posting jobs that meet CareerPlug's effective job posting criteria, as this expands your talent pool with higher-quality and motivated candidates, accelerates your hiring process to save on recruitment costs, and fosters a positive employer brand.
Our criteria target 5 key components — job titles, job descriptions, compensation, desired experience, and prescreen questions — to make your job postings as effective as possible. Each industry and type of job will have unique challenges, but, on average, jobs that meet our criteria for an effective job posting receive 4x as many applicants.
CareerPlug's recommendations align with best practices from major job boards like Indeed, and they're the best place to start if you want to improve the performance of your job postings.
One job, one post
Most job boards don't allow posting duplicate jobs or using individual job postings to advertise multiple openings. Ensure every job posting stands on its own to avoid limiting its visibility or having it removed from job boards altogether.
- Don't pluralize job titles
- Don’t use phrases like “we’re always hiring” in the job description
- Don't reference any other open positions in the job description
- Don't advertise your job as part of a job fair or as an attempt to recruit a crew (such as for landscaping)
- You may post multiple job opportunities, but make sure that each post is for a unique job opening
- If your company has multiple physical locations within a 25-mile radius, you should include the physical address of the unique location within your job description
Note: The only exception to this rule is when you are looking for Spanish-speaking candidates. In this case, you may post two jobs that are exactly the same — one in English and one in Spanish.
Avoid location blasting
You should only post a job opening within the zip code of the workplace's physical location. Posting a job opening outside of its true working location — sometimes known as "location blasting" or "location variation"— may cause job boards to flag or remove your posts.
If the location of your job is near a larger city, it is okay to select that city as your job's location as long as you specify the physical address of your location within your job description.
Be clear about remote jobs
A remote job does not require reporting to a specific location and can be done from anywhere in the U.S.
We recommend being clear about remote positions and including one of the following phrases in your job description:
- “This is a remote position”
- “Employees will be working remotely”
- “Remote work allowed”
- "Will be fully remote"
Consider making your job remote
Job seekers who previously worked in on-site positions are now searching for — and finding — remote jobs. Remote job postings doubled during the pandemic and continue to rise.
We know that making a role remote is not possible in many industries, but if it is in yours — do it! You’ll most likely see an immediate increase in applicant flow.
Job boards track and prioritize the search terms that job seekers use, and the overwhelming majority of job seekers are searching for remote work.
Fill in all job template placeholders
If you choose to use template placeholders that are filled manually, ensure they are filled before posting the job. Unresolved template placeholders are a huge red flag for job boards.
Do not search for your jobs on job boards
Even if you're uncertain about a job's visibility, we strongly recommend you do not search for your post on job boards.
Job boards tailor search results to the specific job seeker, which means your job isn't guaranteed to show up in every search. For instance, you may not be able to find your job on Indeed because it's been collapsed in search results (due to having the same title and location as another job from your business) or you previously searched for it but didn't click it, causing the search algorithm to assume the posting was irrelevant and stop showing it you.
Rather than search for your job, try one of these strategies instead.