Sharing jobs to Facebook

Your social networks can be a great source for attracting high-quality candidates. In fact, applicants from custom sources — like social media — are 3x more likely to be hired than those from job boards. That's why we strongly recommend targeting additional sources beyond job boards to improve your hiring results.

With CareerPlug, you can share to Facebook directly from your account. While Facebook may not be the most traditional way to find new talent, it's still used regularly by over 3 billion people. It can be a great way to identify real applicants in your community and reach passive job seekers (people who aren’t actively looking for a job but could be interested in a new opportunity).

How do I share jobs directly to Facebook from CareerPlug?
- What about the photo associated with the job?
What are some best practices for sharing jobs to Facebook?
How do I track the number of applicants who apply from Facebook?
- How do I see which applicants came from Facebook?
- How do I filter the applicants who applied through Facebook?
How can I use Facebook Groups to enhance my hiring or expand my reach?

How do I share jobs directly to Facebook from CareerPlug?

1. Navigate to your Jobs page.

2. Click the three-dot icon to the right of whichever job you want to share and select Share from the drop-down menu.

3. In the Share Job pop-up window, click the Facebook icon.

4. You will be prompted to log in to Facebook if you are not already. Make sure you are logged into the account you want to share the job to.

5. Set your audience. By default, you will share this post to your Facebook feed, and your post will be public. If you wish to change, select the drop-down menu next to Public (or Friends from a personal profile) and modify the audience.

6. Write something eye-catching in the description box before you share it! We’ve included best practices at the end of this article if you want some assistance on how to write a compelling post.

Note: The preview may make it seem like you are only sharing your careers page, but don't worry! It will properly link to your specified job.

7. When you’re ready, click Share at the bottom of the post. That’s it, you’re done!

When you share to Facebook from the Share Job pop-up, CareerPlug automatically creates a custom link to track applicants from that source. That means if someone finds your job through your Facebook post, you will be able to see that source in their applicant profile.

What about the photo associated with job?

When you post a job to Facebook using the Share button, the default image will always be the first photo on your careers page. To change which photo is displayed, simply change the order of your career page photos.

Haven’t customized your careers page? Learn more about why you should, or jump to learning where you can easily update or change your company photos.

After you change the order of your careers page photos and try to share the job, if the old image still shows up, you may need to scrape the URL. After signing into Facebook, visit Meta's Developer Debug Tool. Paste the link to your job in the field, and click Debug.

On the following page, you will be able to see the snapshot that Facebook has taken of your job. If it is incorrect, click the Scrape Again button, and the new, updated snapshot will appear.

Trying to share to a Facebook group, instead of your own page? Learn about finding and sharing to Facebook groups here.

What are some best practices for sharing jobs to Facebook?

Not sure how to best post your open positions on Facebook? Here are some best practices and things to keep in mind to help you reach the largest audience and get the best response.

Best Practice or Recommendation	Why does it matter and how do I do it?
Always post using a business or professional account	Job seekers will take your posts more seriously if you have a verified business account or page. If you don’t have an existing business account or page on a social media platform, you can usually create one for free.
Use your own branding in social media posts	Apply your company's unique branding (colors, fonts, styles) to any posts you make. Your hiring efforts should look like an extension of your brand.
Proofread your post and use a writing tool to check it for errors before posting	It’s easy to miss a typo or grammatical error when you’re writing a social media post, but these can make your post (and business) look unprofessional. You can find a variety of free spell-checkers available on the web.
Keep up with comments on your social media posts	Engagement helps drive more eyes on your content, and shows job seekers you value their time. Check back in when you make a post, and reply to all comments.
Engage with your company's social media posts	If you are comfortable doing so, consider reposting to your own page. This shows as engagement and can help drive views, and may get a new set of eyes on the post. Include information about why you love working here or where you see the role going.
Ask employees to engage with and share your company's social media posts	Consider requesting your current staff to share your job posts as well. This will help drive engagement, and may attract passive job seekers who could be a good fit. Using an employee referral program could also be a great incentive
Create posts on your Facebook business Page that are short and catchy	Keep Facebook posts short, sweet, and to the point, and avoid being too stuffy or formal. Facebook is a casual platform, and most job seekers are looking for authenticity over polished perfection. Highlight a couple of the most important things your potential applicant might care about (e.g., flexible hours, salary, benefits). Facebook is a visual-first platform; use branded, eye-catching graphics to attract job seekers. Free tools like Canva can help if you don’t have any existing hiring materials. Share job posts on your personal Facebook page too. You never know who's looking for an opportunity.
Boost a post on your Facebook business Page	Boosting a Facebook post can be a good way to get more views, but prices vary, and so do reported results. Don’t discount this as an option, but it isn’t necessary to get great candidates
Link your Facebook business Page to your careers page	Add your careers page URL to the About section of your Facebook business Page or add it as your page’s Action button. Click the Careers Page button on your Dashboard to open it in another window, then highlight and copy your careers page URL.

How do I track the number of applicants who apply from Facebook?

To see how many applicants your Facebook post is producing, you can look at three different places in CareerPlug:

How do I see which applicants came from Facebook?

1. Navigate to your Applicants page.

2. Click an applicant's name to open their profile.

You'll find an applicant's source listed near the top of their profile page.

How do I filter the applicants who applied through Facebook?

To filter applicants by their source, you need to use the traditional applicant view. You can toggle between this view and the applicant board view using the toggle in the top-right corner of the Applicants page.

You can apply filters on your Applicants page to view applicants from only a specific source (or specific sources). This is the easiest way to view all the applicants coming from any Facebook posts you have made.

1. Click the Show Filters button on the right side of the page to open the Filters drawer.

2. Scroll down the Filters drawer, click the Source drop-down menu, and select Facebook as the source.

To remove any of filters, click the X icon on the right edge of the bubble. To clear all filters at once, click the Reset All link at the top of the Filters drawer.

How can I use Facebook Groups to enhance my hiring or expand my reach?

Facebook Groups are an easy, free way to advertise your job postings to a local audience, connect with your community, and cultivate brand awareness. Many towns, big and small, have Facebook groups that serve as local job boards, often with thousands of members actively involved. Connecting with the community in this way can show you’re serious about hiring locally and that you value your community.

Facebook Groups can also provide high-quality applicants who are both invested in your business and the community where you work. They’re also a great way to reach passive job seekers who may not know they’re interested in a new position until they see your post.

If you’re interested in learning more about using Facebook Groups to recruit locally, we have created an entire guide on finding the best groups and making the most impactful posts.