Tracking pixels are snippets of code — provided by your marketing or advertising agency — that can give you important information about visitors to your CareerPlug careers page and job seeker behavior on your site.
With CareerPlug, you have the ability to place tracking pixels on various pages of your careers site yourself, and all of the data from your tracking pixel will be available within your chosen media channel so that you and your marketing agency can analyze job seeker visits to your careers page.
Note: For any expertise, direction, and support surrounding your campaign dynamics and tracking pixel maintenance, you should seek advice your own marketing associates or consultants.
In this article:
- Advantages of using tracking pixels
- Types of tracking pixels we support
- Tracking pixel format
- Pages of your career site on which tracking pixels can be added
- Process for adding tracking pixels
- Frequently asked questions
Advantages of using tracking pixels
Tracking pixels can track the number of job seeker visits to your site and applications received so you can analyze your jobs' conversion rates.
For example, if you place a tracking pixel on the job page, apply page, and thank-you page, you can get insight into applicant conversion vs. drop-off. This information is valuable in helping you learn what about your job postings and application process is most appealing to applicants.
Types of tracking pixels we support
CareerPlug can support putting any arbitrary code into the body of your careers page. This could be custom styles or custom javascript.
The following is a list of the types of tracking pixels we support:
- Google Tracking Code
- Google Tag Manager
Regardless of the source, tracking pixels are installed the same way.
Tracking pixel format
Java Script Format:
<!-- Global site tag (gtag.js) - Google Ads: 478206152 --> <script async src="https://www.googletagmanager.com/gtag/js?id=AW-478206152"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'AW-478206152'); </script>
<!-- Event snippet for Thank You Page conversion page --> <script> gtag('event', 'conversion', {'send_to': 'AW-478206152/huN9CNrr4ugBEMixg-QB'}); </script>
If you would like to place a tracking pixel within the header of your careers page, you need to use Google Tag Manager with the following format:
GTM-XXXXXXX
Pages of your careers site on which tracking pixels can be added
You can include a tracking pixel on any of the following pages on your careers site. You can use a different tracking pixel for each type of page. For example, you can have one pixel for your jobs pages that is different from the pixel on your account page, but the jobs page tracking pixel will be the same for all of your jobs pages, and you cannot have job-specific pixels.
- Account page: This is your main careers page — the link you get when you click the Manage Careers Page button from within your account. (Example)
- Job Index page: This page lists all open jobs. (Example)
- Apply page: This is any page that shows an applicant the details of a job. (Example)
- Thank You page: This is the page on which an applicant lands immediately after applying to one of your jobs. By using a tracking pixel on this page along with the Job Index page, you'll know how many job seekers converted to applicants. (Example)
Process for adding tracking pixels
Navigate to Settings > My Organization > Careers Page in your CareerPlug account.
Click the Edit Careers Page button.
Click Advanced Settings.
Scroll to the Custom Tracking Tags section. Add your tracking pixels, then Save your changes.
Should any questions or issues arise outside of the placement of tracking pixels (e.g. issues requiring troubleshooting or questions about strategy/best practices), we recommend consulting your own marketing/advertising team. We are not able to offer additional support related to tracking pixels.
Frequently asked questions
Q: Who provides the tracking pixel?
A: The marketing/advertising agency you're working with will generate the tracking pixel.
Q: Who adds the tracking pixel to my careers page?
A: You! Please see the above steps for adding a tracking pixel to your careers page.
Q: Does CareerPlug have a universal footer or header (at the top and bottom of every page on the site) to which to add the tracking pixel?
A: No. Currently, you must manually add your tracking pixel to any of the pages listed here.
Q: Can a tracking pixel be placed in both the header and the body of the careers page?
A: For most cases, the answer is no. Tracking pixels can only be placed in the document header. However, if you want to use Google Tag Manager, you can add your Google Tag Manager ID in the 'Google Tag Manager' field in your careers page editor. Doing this will place the appropriate code in both the document header and the document body of your careers page.
Q: Does CareerPlug have shared widgets (as part of any widget present on all site pages) to which to add the tracking code?
A: No. Currently, you can only manually add tracking pixels to any of the pages listed here.
Q: What are common types of tracking pixels?
A: Google, Facebook, LinkedIn, and Twitter. All tracking pixels are installed similarly and serve similar functions.
Q: Can you add more than one tracking pixel?
A: Yes, this can be done by separating the tracking pixels with a line break.
Q: Can you add a different tracking pixel for the apply page of each individual job I have posted?
A: No, we can only add one tracking pixel for all of your apply pages.
Q: I see Google Tag Manager code that is not mine — is that normal?
A: Yes, CareerPlug uses its own Google Tag Manager instance to monitor traffic on all of our clients' careers pages. This should not conflict with any tracking pixels that you add to your careers page.