Promoting your careers page

Your careers page is not only a branded hiring hub for your company but also an essential tool in your hiring process. It's a single URL that gives you access to all of your open positions, which you can — and should — include in your company's email outreach, social media posts, and more to attract high-quality candidates.

Why is my careers page so important?

According to CareerPlug internal statistics from the 2025 Recruiting Metrics Report, a company’s careers page typically accounts for 26% of total hires. That means, on average, 1 in 4 of your hires will come from your careers page. Additionally, candidates who apply from your careers page are 4 times more likely to be hired than those who find your job on a job board.

Think of your careers page as an extension of your brand, website, or brick-and-mortar location, and ensure that all the information you provide is up-to-date, accurate, and reflects well on your company.

Why should I promote my careers page?

While job boards have traditionally provided reliable visibility for organic job postings, many major boards have shifted visibility toward sponsored (i.e., paid) job postings.

As a result, we recommend diversifying where you share your jobs as the best way to hire consistently and reliably. Rather than relying on a handful of sources, you'll find the best candidates and hiring results by sharing jobs across multiple sources.

One of the most effective and consistent sources to rely on is your careers page. Share your careers page with your network as widely as possible to reach more job seekers in different places.

How can I promote my careers page?

CareerPlug helps you show up in more places and gives you the tools to diversify your applicant sources. It's your always-on, multi-source applicant engine.

Try these strategies to get your careers page in front of more job seekers!

Strategy	Why is this beneficial?	How do I do this?
Enhance your careers page	Configure your careers page to stand out from the competition Share your mission, vision, values, and culture Use real company photos Ask employees for testimonials Applicants who apply from your careers page are 4 times more likely to be hired than those who found your job through a job board	Click the down arrow icon to the right of the Careers Page button on your Dashboard. Select Edit Careers Page. Click the arrow icon or pencil icon to expand a section and edit its contents. Click the Close link to save your changes.
Tap your network by including your careers page URL wherever you do business	Email your careers page URL to your network to let them know you're hiring Link to your careers page URL directly from your company website Put your careers page URL in your email signature (ex: "We're always looking for great candidates. Click here to learn more!") Include your careers page URL on your business card	Click the Careers Page button on your Dashboard. Highlight and copy your careers page URL. Paste your careers page URL on any collateral you intend to use!
Add your careers page URL to your company's social media bios	Edit your company's Bio/About/About Us on social media platforms you use to include your careers page URL: X, LinkedIn, Facebook, Instagram, TikTok, etc. Some platforms (like Instagram) add source tracking to applicants who apply using links on their platform, allowing you to measure your success Instagram only allows up to 5 links in a company profile; use a LinkTree to unify your most important links	Click the Careers Page button on your Dashboard. Highlight and copy your careers page URL. Paste your careers page URL in your social media bio!
Share your careers page URL in a social media post	When you share an individual job posting via X, LinkedIn, or Facebook, include your careers page URL as well Post on social media platforms such as Reddit, Instagram, and TikTok and include your careers page URL You can only include links in a Story	Click the Careers Page button on your Dashboard. Highlight and copy your careers page URL. Paste your careers page URL in your social media post.
Keep a pinned post advertising your hiring and careers page on social media	Instagram: Create a Story featuring your careers page URL and pin the Story to the top of your Instagram page TikTok: Make a video featuring your careers page URL in the description (advising job seekers to check your company bio for the link to your careers page), and pin it to the top of your TikTok page	Click the Careers Page button on your Dashboard. Highlight and copy your careers page URL. Paste your careers page URL in your pinned social media post.
Share your careers page URL on custom sources	Post on websites such as Craigslist and local or industry-specific job boards (like Handshake, ToolBelt, or myCNAjobs), letting job seekers know that you're hiring, and include your careers page URL	Click the Careers Page button on your Dashboard. Highlight and copy your careers page URL. Paste your careers page URL in your post.
Share jobs via Text-to-Apply	Streamlines the application process Drive more applicants directly to your careers page Mobile users are over 7x more likely to complete an application versus desktop users	On your Jobs page, click the three-dots icon to the right of a job and select Share. Click the Share "Text to Apply" Code tile. Paste your text-to-apply code and number into the message you send to interested candidates.
Share jobs via "We're Hiring" posters	Advertise throughout your local community by hanging your QR code posters in any of the following locations: Trade schools Community colleges Apprenticeship programs Workforce development programs Reentry employment programs for the formerly incarcerated and veterans Local libraries Coffee shops	On your Jobs page, click the three-dots icon to the right of a job and select Share. Click the Print Poster with QR Code tile. Customize your poster and click the Download PDF button. Print and place your poster in any of the locations mentioned on the left.
Share jobs via QR Code	Share your QR code with the following people in your network: Owners & franchise owners Office staff Schedulers & care coordinators Marketers Caregivers Create "We're hiring" posters, magnets, street signs, and labels featuring your QR code to add to existing signage	On your Jobs page, click the three-dots icon to the right of a job and select Share. Click the Print Poster with QR Code tile in the pop-up. Click the SVG or PNG link to download a digital copy of your QR code. Incorporate your QR Code into your social media content and marketing.
Send employee referral email	When you send a referral email, it will always include a link to your careers page The referral reminder email also includes a link to your careers page	On your Jobs page, click the three-dots icon to the right of a job and select Share. Click the Ask Employees For Referrals tile in the pop-up. Select which employees to contact, customize the email subject line, and click the Send button to ask for referrals from your employees!
Create a careers page custom source and share your tracking link in a post on that source	When you create a custom source in CareerPlug, you can designate it as a careers page source Creates a custom link that you can use to share your careers page and track applicants coming from a specific source Careers Page sources will link to your Careers Page instead of linking to a single job Use this option to advertise your company and all of your jobs as a whole	Navigate to Settings > Hiring Tools > Custom Sources and click the plus (+) icon. Enter a title for this careers page custom source, turn on the This is a Careers Page source toggle, and click the Save button. Navigate to your Jobs page. Click the three-dots icon to the right of a job and select Share. Click the Track Custom Sources tile in the pop-up. Click the Copy button to the right of the source where you want to share your careers page and select Copy link. Paste your careers page custom source tracking link in your post.

Promoting your careers page

In this article:

Why is my careers page so important?

Why should I promote my careers page?

How can I promote my careers page?