How to get Indeed's Responsive Employer Badge

Keeping up with every applicant might seem daunting, but increasing your responsiveness during recruitment can actually improve your ability to make the right hires for your team. Plus, Indeed now recognizes responsive employers, helping them build a positive employer reputation and making future recruiting easier.

What is Indeed's Responsive Employer Badge?

Note: You must have data sharing with job boards enabled to share disposition data with job boards like Indeed.

Indeed offers a Responsive Employer Badge to employers who prove they are highly responsive to job seekers' applications. This badge appears on your Indeed job postings as a valuable endorsement that your business is highly engaged and committed to responding to applicants.

You need to maintain an Employer Response Rate above 51% to be eligible for Indeed's Responsive Employer Badge. Indeed's Employer Response Rate is a dynamic percentage calculated over the last 30 days and includes all responses made during the period.

How do I get Indeed's Responsive Employer Badge?

To get Indeed's Responsive Employer Badge, you must update the status of over 50% of the Indeed applications in your CareerPlug account from the last 30 days.

CareerPlug communicates these application updates to job boards via disposition data, which they use to track applicants' progress through an applicant tracking system (ATS) as the hiring process unfolds. Sharing disposition data helps improve the accuracy of matchmaking between applicants' skills and employers' requirements — connecting job seekers with opportunities and employers more closely aligned with their skills — and is required to be eligible for Indeed's Responsive Employer Badge.

Note: Disqualified applicants are excluded from responsive employer measures.

How do I become a responsive employer?

If you need help to be more responsive to multiple candidates in various stages of your hiring process without being stuck at your desk or glued to your phone all day, the right tools can help.

Use automated interview scheduling to contact applicants as quickly as possible	Reach out to applicants within a few hours, ideally, or 24 hours at most. Use Autopilot to contact applicants with a link to schedule interviews based on your availability and eliminate the tedious, back-and-forth nightmare of manual interview scheduling. Book more interviews in less time! Available with a CareerPlug Hire or Grow subscription.
Use text messaging in your recruiting	Still the fastest way to contact an applicant! Contact applicants directly from your CareerPlug account to improve the candidate experience and keep interested applicants informed and engaged throughout the process. Send interview reminders to help prevent no-shows. Text messages have a 97% read rate within 15 minutes of delivery and an average response time of 90 seconds. 83% of applicants believe texting with a potential employer is equally as professional as email. Available with a CareerPlug Hire or Grow subscription.
Automate tedious hiring tasks	Use Autopilot Fast Track to automatically send qualified candidates a link to schedule an interview as soon as they apply. Use prescreen questions to disqualify applicants who don't meet your most important qualifications Automatically send a rejection email to disqualified applicants.
Leverage your CareerPlug account to enhance your responsiveness	Use Bulk Actions to deactivate multiple applicants who applied for the same job. Use your Account Insights page to evaluate your engagement with applicants, which steps of your hiring process can be improved, which jobs are performing the best, and more. Set up Fast Track prescreen questions to identify applicants who meet your most important qualifications. Get applicant summary emails the day after — or immediately after — a job receives at least one new applicant. Optimize your hiring process by adding or removing hiring steps, and setting up text and email templates for each hiring step.

How does being a responsive employer make it easier to hire the right person?

In today’s competitive labor market, job seekers have many options. You’re competing for the best talent with many other companies, and being responsive can give you an advantage.

Job boards reward responsive employers	Update the status of 51% or more applicants from the last 30 days to earn a Responsive Employer Badge on Indeed. This badge will appear on all of your job postings, serving as a valuable advertisement to job seekers that your business is: Highly engaged Committed to responding to applicants on job boards and in your applicant tracking system (ATS) More likely to reply to a candidate's application
Applicants prefer responsive employers	Per CareerPlug's 2023 Applicant Expectations Report, speed and consistency are most important when communicating with applicants. 45% of applicants expect to hear from employers within 2-3 days after applying for a job — the same amount of applicants prefer to be contacted by employers within 24 hours. Contact all candidates — not just the ones you want to interview. 51% of job seekers said they wouldn’t apply to a company again if they didn’t hear from them the first time they applied. Keeping candidates in the loop shows that you respect their time and effort, making it easier for them to move on and look for other opportunities.
Protects your employer brand	Your employer brand is your business’s online reputation as a workplace. Job seekers frequently check sites like Glassdoor and JobSage before applying to get an idea of what it’s like to work for your company. Your employer brand is built through the hiring process — candidates leave reviews about their experience with your company during recruitment, not just afterward. 60% of job seekers have left a review online after having a positive candidate experience. A strong employer brand has a ripple effect on your entire business. Taking steps to create a good candidate experience, such as being responsive and communicating promptly, can positively impact your employer brand and help you attract — and hire — more top candidates.
Keeps candidates engaged during your hiring process	The best candidates are looking at multiple job opportunities — if you're not quick to respond, you risk losing them to competitors. Keep applicants engaged with speedy and consistent communication. Become an employer of choice — proactive and responsive recruiting sets you apart from the competition.

_{*According to the Applicant Sentiment Survey given by CareerPlug's Marketing team in September 2023}

Do job boards reward responsive employers?

As the hiring landscape changes, job boards are looking to protect the applicant experience as much as they can. Because of this, the data sent to job boards regarding employer responsiveness is more important than ever.

By being a quality employer, reaching out to all your applicants, and moving them through the hiring process, you show job boards that you respect applicants' time. This can lead to better job visibility, which may translate to higher applicant flow.