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      Using Facebook Groups to recruit more applicants

      Facebook Groups provide an arena for you to advertise your job postings and present the opportunity to cultivate brand awareness. Many towns and cities have Facebook groups that serve as local job boards, often with thousands of members actively searching.

      Follow these steps to recruit applicants using Facebook Groups:

      1. Log into Facebook.

      2. Navigate to Facebook Groups.

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      3. Search your city and state + "jobs" (ex: "Austin, TX jobs").

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      4. Join relevant job groups.

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      5. Grab a unique tracking URL from CareerPlug to use when you post your job. That way, you'll be able to  see just how many applicants you got from Facebook Groups.

      6. In each Facebook group, post the link to apply for your job along with a few details to entice the applicant to learn more.

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      7. Check your source analysis report to determine how many applicants are converting to hires.